This includes helping clients to clarify the offer of a brand. Identifying their target customers, and establishing a clear brand ethos. These are fundamental issues for new companies, but are also vital for established companies wanting to re-launch or expand their product range.
I can provide help with shop reports, competitive shopping and trend analysis. My specific experience in handbag design and manufacture enables me to provide dedicated trend information for bags, belts and small leathers. Looking at new silhouettes, novelty ideas, vintage and designer research, providing information on colour, materials and hardware.
I have extensive experience working with international manufacturers, including on the ground sourcing in Hong Kong and mainland China, and am able to offer sound advice on the pros and cons of sourcing outside of the UK.
If you need help in any of these areas, please contact me and I will be happy to discuss your needs.